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Action Figures | Collectibles | Toy News

Super 7: Current Sales and Implications

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Super 7: A Study in Resilience and Speculation

Edit: Entertainment Earth has sweetened the pot even more. On top of the great deals offered for Super 7 figures, EE is also offering a Buy one get one at 50% off sale! The sale ends Nov 21st, 2023. So get shopping!

In the ever-evolving world of collectible toys, Super 7 stands as a beacon of creativity and nostalgia. However, recent developments have cast a shadow of speculation over its financial stability. Let’s dive into the swirling rumors and facts, with a pinch of humor – because if we’ve learned anything from the Dork Side Toys fiasco, it’s that toy fandom thrives on drama and mystery.

Financial Moves and Market Speculation

July 2023 marked a pivotal moment for Super 7, the innovative toy manufacturer known for its pop-culture collectibles. The company received a substantial investment of $25 million from The Newcastle Network. This move is a significant endorsement of Super 7’s vision and future prospects, potentially stabilizing its financial position amidst industry volatility.

Who is The Newcastle Network?

Founded in 2019 and based in Boston, Massachusetts, The Newcastle Network is a private equity firm that focuses on investing in passionate leaders who have built consumer brands with strong, engaged communities. The firm’s approach to investment is geared towards companies that not only demonstrate financial viability but also have a strong connection with their customer base. This strategy aligns well with Super 7’s community-driven brand ethos.

Why Super 7?

Super 7’s allure for The Newcastle Network lies in its unique position in the toy industry. As a company that has carved out a niche by creating collectibles tied to pop culture from the 80s and 90s, Super 7 resonates with a dedicated and nostalgic fan base. Their focus on lifestyle-oriented collectibles, toys, and apparel aligns with The Newcastle Network’s investment philosophy. The initial investment of $12 million, with plans for further support, underscores a commitment to bolstering Super 7’s long-term strategy​​.

Implications of the Investment

This financial backing from a prominent investor like The Newcastle Network could be a turning point for Super 7, especially in light of the company’s recent endeavors. The investment coincided with Super 7’s participation in major events like San Diego Comic-Con, where they released 18 exclusive toys and launched a crowdfunded ThunderCats’ Cat’s Lair Playset campaign. This shows a concerted effort to expand and diversify Super 7’s product lineup.

Kirkland & Ellis, advising The Newcastle Network on this investment, highlighted that the funds would support Super 7’s core categories while facilitating expansion into new areas. This indicates a strategic move to enhance the company’s product offerings and market reach.

Product Line Excellence and Quality Concerns

Super 7’s reputation for producing figures with meticulous sculpts and artful designs remains strong. Their Super 7 Ultimates line, for example, continues to impress with its detailed accuracy and clean aesthetics. However, no rose comes without its thorns.

Issues regarding the durability of their products, especially concerning the vac-metal flaking, have been a thorn in the side for some collectors. It’s a reminder that even the mightiest can falter in quality control.

Recent Showcases and Looking Ahead

Despite these challenges, Super 7 continues to stride confidently. Their recent showcase at the New York Toy Fair 2023 was a testament to their resilience, displaying a range of music-related figures that underscore their versatility and commitment to diverse interests. As well as their latest crowdfund, the G.I. Joe Reaction Cobra Mothership!

Current Sales: A Double-Edged Sword

Now, let’s talk discounts – and not just any discounts, but the kind that makes your wallet weep with joy. Super 7 has put up an enticing sale on its G.I. Joe Ultimates lineup at Entertainment Earth. At 48% off, these figures are practically a steal:

More figures up for sale

Plus many more, visit Entertainment Earth Super 7 Sale for the entire line up!

In the eyes of the ever-vigilant fandom, this massive discount, while alluring, also raises eyebrows. Is this a savvy business move or a red flag waving in the wind?

Rumors, Realities, and the Road Ahead

In the collectible toy universe, rumors spread faster than wildfire. The recent sales and investments around Super 7 have fans speculating wildly. Some see these as signs of a company on the precipice, while others view them as strategic moves of a savvy player in the game. As we’ve seen in the past with the likes of Dork Side Toys, the community is quick to jump on any hint of drama.


In the grand tapestry of the toy industry, Super 7 remains a fascinating thread. With its recent financial boost and ongoing commitment to quality and innovation, the company stands at a crossroads. The current sales offer an irresistible lure for collectors, yet they also add to the murmurs about Super 7’s future.

So, dear readers, as we ride the rollercoaster of rumors and facts, one thing is certain: the world of collectible toys never ceases to surprise. Will Super 7 continue to thrive, or will it become another cautionary tale in the annals of toy history? Only time will tell. For now, let’s enjoy the hunt for those discounted treasures and keep our ears to the ground for the next chapter in this intriguing saga.

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